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Basics of Search Ongine optimization
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By Nikita Nain
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Basics of Search Ongine optimization
Many people talk about search engine optimization and the benefits of optimizing your website but many people who are not familiar with search engine optimization may wonder what exactly this is and how is it uselful. Search engine optimization is a technique used to increase the volume of customers or clients that visit your website and uses various methods to increase the traffic to your website. Listed below are a few terms used and ways to optimize websites.
In order to optimize a website, on page and off page optimization are important factors. Off page optimization is considered more important that on page optimization. On page optimization includes but is not limited to using the right keywords, good key word density, header tags,anchor text, bolding or underlining keywords and using image tags.
The anchor text used for linking your website should have an important keyword. The anchor text should clearly state the use of your website. For instance, your website is about animal products and their uses then the anchor text should be ¡°animal products information or a similar keyword.
Off page optimization includes which websites are linked to you, the number and type of websites linking to you ,the anchor text and page title used while linking websites, the IP address of the website linking to you and the page rating of the websites linking to you.
Search engines consider the IP address of the website that links to you as another important factor. It is impor
tant to have websites from different IP addresses linking to you. If the Ip addresses linking to you are different from each other then it eliminates the possibility of people controlling search engines.
Page ranking is a way of search engines like Google classifying a website's importance and popularity. If the page rank bar on a website is grayed out, that means the page could have been banned. If a website has a page ranking of 0 that means it's a new website or has not been listed in the Google search till now. A page ranking of 6 and above is considered to be ideal.
Linking of websites is an off page optimizing technique that can make or break your website's reputation. Your website will be displayed frequently in search engines such as Google and Yahoo and will have a good page ranking if the websites linking to you are not blasklisted and are related to your website. If your website links back to the website then this is considered as a bonus and can increase your chances of being listed at the top of search results.
Optimizing a website is not hard if you know the basic guidelines and basic html but if you do not have time or the required knowledge then there are many companies and individuals who will optimize your website for a reasonable price and ensure that your website is listed in search results within 24 ¨C 48 hours. Always remember that using short cuts like double image tags can lead to blacklisting of your website and can cause a bad reputation. Sometimes patience pays and if the lemthods listed above are used then your website will definitely receive increased traffic.
In order to optimize a website, on page and off page optimization are important factors. Off page optimization is considered more important that on page optimization. On page optimization includes but is not limited to using the right keywords, good key word density, header tags,anchor text, bolding or underlining keywords and using image tags.
The anchor text used for linking your website should have an important keyword. The anchor text should clearly state the use of your website. For instance, your website is about animal products and their uses then the anchor text should be ¡°animal products information or a similar keyword.
Off page optimization includes which websites are linked to you, the number and type of websites linking to you ,the anchor text and page title used while linking websites, the IP address of the website linking to you and the page rating of the websites linking to you.
Search engines consider the IP address of the website that links to you as another important factor. It is impor
Page ranking is a way of search engines like Google classifying a website's importance and popularity. If the page rank bar on a website is grayed out, that means the page could have been banned. If a website has a page ranking of 0 that means it's a new website or has not been listed in the Google search till now. A page ranking of 6 and above is considered to be ideal.
Linking of websites is an off page optimizing technique that can make or break your website's reputation. Your website will be displayed frequently in search engines such as Google and Yahoo and will have a good page ranking if the websites linking to you are not blasklisted and are related to your website. If your website links back to the website then this is considered as a bonus and can increase your chances of being listed at the top of search results.
Optimizing a website is not hard if you know the basic guidelines and basic html but if you do not have time or the required knowledge then there are many companies and individuals who will optimize your website for a reasonable price and ensure that your website is listed in search results within 24 ¨C 48 hours. Always remember that using short cuts like double image tags can lead to blacklisting of your website and can cause a bad reputation. Sometimes patience pays and if the lemthods listed above are used then your website will definitely receive increased traffic.
Tags & Keywords : SEO, search engine optimization, on page, off page