Now that you've purchased your email list, you want to make sure you use it to your advantage and hopefully get a good return on your investment. First and foremost, remember that these are fresh leads to you - people who haven't bought your products yet. Don't jump right into a hard-sale, or else a huge portion of the leads will get a negative impression of you because they don't know you yet and you're already aggressively trying to sell them something. Keep them separate until you make your first sale with them. Then you can move them over to the new list. This will help you sort out any bad addresses and will help you collect data from the response rate you get from these consumers in order to plan future email marketing campaigns.
Don't give up. A lot of consumers take more time to decide if they want your products. Take a look at your response rate and see if you could change the way you're trying to sell to them. Using a differe
nt approach may work to your benefit, so test the waters and see if you can get a better response rate using a different strategy. Timing is important in email marketing campaigns. Make your introduction to the fresh leads right away and periodically send them other emails to basically remind them that you're there and what it is that you do. Waiting too long in between emails can force them to move on to someone else, because they can easily forget about you.
Don't send too often. Sending them emails daily about your company is only going to drive them to opt out. If you come across as annoying to them, they may feel like you're a spammer. Don't send them right around holidays unless you're just wishing them and leaving out the sales pitch. People are usually too busy to be bothered by these emails when a holiday is right around the corner. Email lists are an effective way to obtain fresh leads in order to widen your customer base. If you use them wisely, they can bring you a positive return on your investment.
