- Home
- Internet Marketing
- Using Viral Marketing for Your Website
 |
Using Viral Marketing for Your WebsiteBy Mike Santiago
|
How to Use Viral Marketing to Drive Traffic to Your Site
There are several factors involved in designing an effective marketing program using the viral marketing approach.
Step 1 - Define the potential of a particular social network. This will mean understanding the nature of the social circle, and what is more likely to appeal to persons who belong to the network. Understanding the nature of each of your networks helps you to set realistic goals for returns on your marketing investment.
Step 2 - Put Together Your Talking Points. You need a direct and appealing approach to get the word out about your services or products. At the same time, the message needs to be easily passed on by your contacts to other people, with very little room for distorting the mes
sage. Talking points create a great platform for verbal communications, as well as drafting the text for an email campaign to direct at your social network.
Step 3 - Make it easy to find your site. In email communications, this may be accomplished with a link, or with a banner ad. However, if you are also using verbal communications as a means to begin the process and your URL is complicated, consider purchasing a shorter and easy memorable domain name and pointing it toward your home page.
Step 4 - Proactively ask your contacts to spread the word. While some of your social contacts will do so as a matter of course, people often have to be reminded at the right time. Usually asking your contacts for help in spreading the word is enough to get the ball rolling.
Step 1 - Define the potential of a particular social network. This will mean understanding the nature of the social circle, and what is more likely to appeal to persons who belong to the network. Understanding the nature of each of your networks helps you to set realistic goals for returns on your marketing investment.
Step 2 - Put Together Your Talking Points. You need a direct and appealing approach to get the word out about your services or products. At the same time, the message needs to be easily passed on by your contacts to other people, with very little room for distorting the mes
Step 3 - Make it easy to find your site. In email communications, this may be accomplished with a link, or with a banner ad. However, if you are also using verbal communications as a means to begin the process and your URL is complicated, consider purchasing a shorter and easy memorable domain name and pointing it toward your home page.
Step 4 - Proactively ask your contacts to spread the word. While some of your social contacts will do so as a matter of course, people often have to be reminded at the right time. Usually asking your contacts for help in spreading the word is enough to get the ball rolling.