As a marketing consultant it is usually a matter of time before you have the correct level of experience, confidence and most of all ambition to represent any client across all areas of the marketing mix. The realization for me came when representing a public limited company with an enviable client list from every industry sector.

This report was completed in 2007 to integrate Google Adwords into overall marketing strategy for a number of community forums run by a successful UK plc. For the purpose of publication the forums are referenced as Online Community ABC, Online Community 123 and the parent company – Parent Company ABC…

Google Adsense provides a simple business model to add additional revenue streams to your business or personal website portfolio. However, as a marketing professional representing your organisation there are a number of careful considerations.

If you are the owner of a website or indeed a marketing consultancy maintaining a portfolio of websites you will be familiar with the trials and tribulations of understanding DNS settings, MX records and A records. As a marketing consultancy or marketing professional it is not our business to understand the technical blueprint. It is our job to manage our clients’ expectations and business ambitions.