Branding can be an essential marketing activity to business that aspires to create a reputation to the public and its target market.

Advertising is a marketing tool employed by different institutions to provide awareness about a certain product, service, idea, issue or philosophy to a target audience.

Direct mail is a popular form of direct marketing. It is considered a medium to provide product or service offer awareness directly to potential customers.

Telemarketing is a method of direct marketing. The telephone is the marketing tool used by telemarketers to generate sales or to answer inbound calls.